Apple
I remember how a few months back many bloggers were excited that a 17 year old student unlocked the iPhone. Now I am not so sure it was a good idea.
What part of the technology does the consumer own? The actual phone, the software, or the concept that one can change anything on the phone? As networks become wireless and we all keep our documents at Google, our photos at flickr, and our movies on YouTube will there be a push back from corporate America? Apple and AT&T view the iPhone and the network as a tangible asset (hence the two-year agreements). If it was my computer Dell would not care if I rebuilt the machine (but they would void the warranty).